8 Marketing Psychology Lessons You Should Know

The Scarcity Principle: Just like Blair Waldorf's exclusive headbands (chic), create a sense of scarcity around your product or service. Make it exclusive, limited, or only available for a short time to drive up demand.

The Power of Social Proof: Remember when Serena van der Woodsen returned to the Upper East Side and everyone wanted to be her friend? Use customer testimonials and social media influencers to showcase the popularity of your product or service.

The Halo Effect: Chuck Bass may have been a bad boy, but his good looks and charm made many overlook his flaws (not me, I saw through him). Use attractive packaging, branding, and influencer/celebrity endorsements to give your product a halo effect.

The Framing Effect: Dan Humphrey may have been the "outsider," but he used it to his advantage by positioning himself as the "underdog" in the Gossip Girl universe. Use framing to position your product or service in a unique and desirable light.

The Reciprocity Principle: Just like Gossip Girl's constant need to keep secrets, use the reciprocity principle by offering something for free or at a discount to encourage customers to return the favor by buying from you.

The Anchoring Effect: Blair and Serena were always trying to one-up each other with designer clothes and luxury vacations (it was fun to watch). Use the anchoring effect by highlighting the high-end features of your product or service and make customers feel like they're a part of the elite, just like Blair and Serena.

The Bandwagon Effect: Just like how everyone followed Gossip Girl's blog, use the bandwagon effect by showcasing how many people are already using your product or service. Use social media, customer reviews, and testimonials to show that your brand is just oh-so-popular.

The Self-fulfilling Prophecy: Remember how Nate Archibald was always seen as the "golden boy"? Use the self-fulfilling prophecy by positioning your product or service as the best choice, and customers will be more likely to believe it and choose it.

Tech News

• Dream team? Meta and Microsoft partner up to offer new AI models to businesses for free.

• Whoopsy daisy: Typo leaks millions of sensitive US military emails to Mali web operator

• Sugar rush: Continuous glucose monitors are gaining popularity among fitness fanatics, despite little evidence of benefit.

• Hello Kitty: 2000s gaming sensation Neopets is set to make a comeback with $ 4 million in funding.

• Steep: Microsoft will charge $30 for Microsoft Office AI features.

IN PARTNERSHIP WITH MASTERWORKS

Microsoft Co-Founder’s $1.5B+ Sale Highlights “Safe Haven” Asset

Last November, Paul Allen’s historic art collection shattered the record for the largest-ever sale in auction history.

The fact that the blue-chip art market is still setting records amid major drawdowns in financial markets, and macroeconomic turmoil, highlights why it can be such a strong alternative diversifier. In fact, the high-end art market also remained resilient through downturns like the dot-com bubble and Great Financial Crisis in 2008.

But this time around, it’s not just billionaires benefitting.

Thanks to Masterworks. This award-winning investment platform allows people to invest in shares of multi-million dollar art by names like Banksy and Picasso. So far, all 11 of Masterworks’ sales have been profitable, the last 3 realizing 10.4%, 35%, and 13.9% net returns respectively.

Due to high demand, offerings can sell out in just minutes, but Disrupt Daily readers can now skip the waitlist with this link.

Try it now →

“Net Return" refers to the annualized internal rate of return net of all fees and costs, calculated from the offering closing date to the date the sale is consummated. IRR may not be indicative of Masterworks paintings not yet sold and past performance is not indicative of future results. See important Regulation A disclosures at masterworks.com/cd.

Funding, Acquisitions, and Venture Capital Updates

• AI startup Hugging Face is raising fresh VC funds at a $4 billion valuation. More details →

• Anthropic is close to adding $300 Million in funding. More details →

• AI Metaverse startup Futureverse raises $54 Million. More details →

• Causaly, an AI platform for drug discovery and biomedical research, raises $60M. More details →

• Cognaize raises $18M to build a better LLM for the finance sector, one that keeps humans in the loop. More details →

• Snowflake backer wing closes $600 million AI-focused fund. More details →

• Runway raises $27M to make financial planning more accessible and intelligent. More details →

• Hammerspace ingests $56M for a new approach to work with vast amounts of unstructured data. More details →

• Tractable snaps up $65M led by SoftBank for car and property damage appraisals using AI. More details →

• Voice cloning platform Resemble AI lands $8M (Read more)

  Factors.ai raises $3.6 million in funding led by Stellaris Venture Partners (Read more)

AI Tutorial

Midjourney prompts for historical settings (paintings)

Want to generate your own artistic images for historical settings using Midjourney?

Try this prompt:

The Silk Road, 500 AD – A bustling market scene along the Silk Road, with merchants and travellers haggling over spices, textiles, and exotic goods. In the style of Henri Rousseau’s jungle scenes --v 5.2 --ar 16:9

Here’s the result:

The Palace of Versailles, 1682 – A grand and opulent interior of the Palace of Versailles, with chandeliers, gilded moldings, and aristocrats in fashionable attire. In the style of Antoine Watteau’s Rococo paintings --v 5.2 --ar 16:9

Here’s the result:

You can modify the image by changing the description or explaining the historical event/setting you want to create the image for.

Check Grammar Using AI

Check grammar in [text] and improve the writing to be [tone].

Text = [Insert here]

Tone = [Insert here]

The tool used: Midjourney and ChatGPT.

Meme of the Day

Thanks for reading.

Until next time!

Owais

p.s. if you want to sign up for the Disrupt Daily newsletter or share it with a friend, you can find us here.